In order to sell a home, you must have a strategy. This is true whether it is a buyers or sellers market. We will customize a marketing strategy that works best for you. At the core of this strategy will be 3 things – maximum exposure, home readiness and contract negotiation.

Maximum Exposure – Our job is to ensure your home is seen by as many qualified buyers as possible. To do this, one must understand how buyers look for homes. In today’s market, most homebuyers turn to the internet as their primary search vehicle. This is true whether or not they have engaged a real estate agent. Our website is at the cutting edge of today’s technology and provides real estate information that people want. Couple that with strategic search engine placement and our site currently gets over 10,000 views per month!

Ever look at a home on the web and only see one outside photo? Not our listings. We will take up to 20 photos of your home and place them on-line the same day you go on the market. Our subscriptions with national websites such as Realtor.com provide exposure above any beyond what is typically found on these sites. JK & Company listings stand Above the Crowd!

The marketing material you will receive is first class. Inside brochures and outside flyers with color photos with creative descriptions give buyers something to think about. We also have an extensive email distribution to hundreds of the areas top Realtors. As soon as we list your home, we will send a professional color email flyer to these agents.  We call this “push” marketing versus “pull” marketing. Oftentimes buyers (and buyers agents) find a home that they might not have been looking for in this manner. It works!

Home Readiness - Selling a home is a partnership between seller and agent. We will come into your home and give you detailed advice on what needs to be done to obtain its maximum value. We have experienced home improvement contractors to help with anything you need (see our value added services tab).

Contract Negotiation – Yes, price is important. However, what good is a contract that never makes it to the settlement table. This is where our 20+ years of experience can save you thousands of dollars. We have the relationships and knowledge to ensure your transaction goes as smooth as possible. Contact us today and give us an opportunity to show you that it doesn’t cost more to get the best!